58. Experiential design and its powerful impact on small businesses

With Alicia Orlando

The old saying is “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.”

So when the time comes to design your office and build your brand, it's important to consider more than just your color scheme and furniture.

You need a deep understanding of your customers and employees, how they will use the space, and what story you're telling them.

And that's where the practice of experiential design comes into play.

Meet our guest

In this episode, we're speaking with Alicia Orlando, the director of experiential design at MA Design. With a background spanning advertising, marketing, and environmental graphics, she has worked with clients like Bed Bath & Beyond, the University of Georgia, and White Castle. She focuses on creating designs that resonate on a human level by crafting thoughtful, purposeful environments that inspire and leave lasting emotional connections.

In this episode

How is experiential design different from regular office design?
How can small business owners utilize experiential design to create a strong first impression on customers?
Why is the atmosphere of an office space crucial for employee morale and productivity?
How can small business owners enhance their office’s welcoming energy on a budget?
What are some measurable impacts that small business owners can look for after implementing experiential design?

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