71. Starting Owl & Key (part one)

With Krista and Phil Franks

For some entrepreneurs, the business doesn't start with a pitch deck or a market opportunity. It starts with a question they’re brave enough to answer honestly: If I were to die tomorrow, would I be proud of the way I live today?

Meet our guest

In this episode, we sit down with Krista and Phil Franks, the husband and wife co-founding team behind Owl & Key, a platform built around intentional living and lifestyle design. What began as a quiet tension between the life they were living and the life they actually wanted evolved into a business born from the inside out — built first as a framework for their own family, and eventually shared with the world.

In this episode

The moment they asked themselves if they would be proud of the way they lived today — and what it meant when the answer was no
How shared values and honest conversation gave them the foundation to take the leap
The failed restaurant venture that taught them more about entrepreneurship than they expected
Why they believe action teaches more than planning
How an internal planning framework they built for their own family became the foundation for Owl & Key

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