71. Starting Owl & Key (part one)

With Krista and Phil Franks

For some entrepreneurs, the business doesn't start with a pitch deck or a market opportunity. It starts with a question they’re brave enough to answer honestly: If I were to die tomorrow, would I be proud of the way I live today?

Meet our guest

In this episode, we sit down with Krista and Phil Franks, the husband and wife co-founding team behind Owl & Key, a platform built around intentional living and lifestyle design. What began as a quiet tension between the life they were living and the life they actually wanted evolved into a business born from the inside out — built first as a framework for their own family, and eventually shared with the world.
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In this episode

  • The moment they asked themselves if they would be proud of the way they lived today — and what it meant when the answer was no
  • How shared values and honest conversation gave them the foundation to take the leap
  • The failed restaurant venture that taught them more about entrepreneurship than they expected
  • Why they believe action teaches more than planning
  • How an internal planning framework they built for their own family became the foundation for Owl & Key

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrants its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.

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