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37. Harnessing the power of data to take your practice to new heights

With Shayne Harris and Nate Woudstra
Marketing is one of those things that's easy to take for granted; that is, until you experience great marketing, and then it's hard to live without it.

But, in 2024, marketing is more than just mailers, social media, or ad buys. It can be all those things and more or — none of them.

Most importantly, though, savvy marketing is about gleaning pivotal insights from real-time data about your customers and using those insights to drive your marketing strategy.

Meet our guest

Meet our guests
In this episode, we're talking with Shayne Harris and Nate Woudstra from EOS Healthcare Marketing, a premier nationally-renowned healthcare marketing agency.

Shayne is the founder and CEO and opened the full-service marketing firm in 2001. Nate joined the team in 2016.



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In this episode

  • What sort of data healthcare providers need to consider when they're thinking about launching, acquiring, or expanding a practice
  • Why census data isn't detailed enough to provide critical insights
  • How leveraging data can impact a practice's life cycle
  • How to use real-time data to drive a practice marketing strategy
  • What some of the must-haves are for marketing a practice on a smaller budget

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by neither Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.

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