So when we're looking at demographics, there are, and I'm going to give you some just baseline key things. Now, this is not the for all for for everything. And you have to understand that every state, every location, every city has got something a little bit different that we're working with. So it's not a one size fits all. But I definitely like to see population to full time orthodontist ratios. If we're looking within a five mile radius, let's say you have identified an area, and you're saying, okay, I'm gonna pull a final demographic, just to make sure that this looks good. If you could show me like the Golden Goose, the perfect location, my ideal would be 20,000 residents to every full time orthodontist. Now, if I'm talking to somebody in California, we're lucky to get 2000 residents per full time orthodontist.
We have to take this in stride with the location that we're at. That would be something I'd be looking at. Median income is another one that's really important that I really have my docs focus on. Not because always more income is better, that's great. But what if you were a doc that said, I just really want to meet the needs of a lower income area.
I think that median income is important. And I think for two reasons, it has to align with your vision of what type of practice you want to have. But also what it can lead into for us is telling us a little bit more about, should we take insurance or not? And maybe how we will be structuring payments or what type of treatment we will be doing in the practice. So that's something to look at. I've got just a couple more. Median age is a big one for me. In an orthodontic practice I really love to see that sweet spot of about when we see a median age of about 33 to 45 that usually means the area in and of itself is a little bit more established we're probably past first homes we're probably past having brand, brand new babies and I just feel like when we look at that bread-and-butter group of eight to 16 year olds in our practice, that age group is usually coming in with that median age. And then the last thing, there are lots of other things, but we don't need to do a whole podcast on demographics. The last thing that I really like to look at is percentage of ownership. So how many people in this area own versus rent? Because from an orthodontic perspective, and we are looking for long-term relationships with our patients, If I were to look at an area where 85% of the area is rentals, it's probably going to be one where I might be like, there's a red flag there. And more than likely, if we see higher rentals, we see lower age groups. If we saw higher rentals, we may start to see also that the area maybe even lower income sometimes. So those are just different things. But those are some of the key areas that when I'm reviewing demographics with my clients, we're talking about all of that so we can really give our commercial brokers some really good ground to work on when they're trying to find us the best location on what we're looking for.