Arrow indicating return to podcastsThe Path to Owning It
plants

6. Marketing efforts to convert and increase your patient volume

With Mike Shoun
You may have the best practice in town, but without a proper marketing strategy, your business may not grow to the levels you envisioned. After all, your practice is a business, and like any business, you have to get word of your services out to your existing and prospective patients. That's why a smart marketing strategy must be a part of your path to ownership.

Meet our guest

Strategic communications might not be every doctor's strong suit, so that's why Mike Shoun is here to give a crash course on how to successfully market your healthcare practice. As President and CEO of Affordable Image Marketing Agency, Mike knows how to answer the most pressing questions about how to start building a strategy to convert and increase your patient volume.
ShareShare on FacebookShare on TwitterShare on LinkedIn

In this episode

  • Why you should (and must) market your practice
  • Which tactics are most effective, from tried-and-true direct mail, to new and innovative digital efforts
  • How to cater to specific demographics based on the type of practice you have or are building
  • How marketing to prospective patients differs from marketing to existing patients (and why both are important)
  • What practice owners should expect to pay for marketing and what they should plan to budget for ongoing campaigns
  • Have marketing ideas you dream of implementing on a practice all your own? Visit getprovide.com.

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by neither Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.

Expert tools of the trade

Get the financial tools you need to build the practice of your dreams (you’ve got this!).
Pre-qualify
Start your financing journey
Pre-qualify in as little as two minutes with no impact on your credit score (yes – it’s that simple).
Pre-qualify
Find a Practice
Find a practice
Browse dental and veterinary practice listings from top brokers nationwide.
Browse listings

More episodes

Image for 36. Managing your dental supply inventory like a pro
Podcast

36. Managing your dental supply inventory like a pro

Nothing moves through a dental office faster than supplies.

Managing ...
Image for 2. Should you remodel your healthcare practice?
Podcast

2. Should you remodel your healthcare practice?

Making the "ugly list" is the last distinction any dental or veterinary practice want...
Image for 19. How establishing relationships with your industry partners can help grow your animal hospital
Podcast

19. How establishing relationships with your industry partners can help grow your animal hospital

Whether it's modernizing your office to increase productivity, training employees on ...
View all resources
Keep a pulse on the industry
Busy? (We suspected as much.) We'll deliver insights and best practices directly to your inbox – no after-hours researching needed.
Phone