6. Marketing efforts to convert and increase your patient volume
With Mike Shoun
Meet our guest
Strategic communications might not be every doctor's strong suit, so that's why Mike Shoun is here to give a crash course on how to successfully market your healthcare practice. As President and CEO of Affordable Image Marketing Agency, Mike knows how to answer the most pressing questions about how to start building a strategy to convert and increase your patient volume.
In this episode
- Why you should (and must) market your practice
- Which tactics are most effective, from tried-and-true direct mail, to new and innovative digital efforts
- How to cater to specific demographics based on the type of practice you have or are building
- How marketing to prospective patients differs from marketing to existing patients (and why both are important)
- What practice owners should expect to pay for marketing and what they should plan to budget for ongoing campaigns
- Have marketing ideas you dream of implementing on a practice all your own? Visit getprovide.com.