72. Starting Owl & Key (part two)

With Krista and Phil Franks

Building a business with your spouse sounds romantic in theory. In practice, it requires something harder: self-awareness, shared agreements, and the willingness to keep asking whether the life you're building still looks like the one you wanted.

And building something of your own, while rarely easy, has a way of giving back more than it takes.

If you've ever wondered whether it's possible to keep recalibrating as life changes without starting over completely, this conversation may be the answer you’re looking for.

Meet our guest

In part two of our conversation with Krista and Phil Franks, co-founders of Owl & Key, we get into the mechanics of what it actually takes to grow something deeply personal (your business) without losing what made it worth building in the first place.
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In this episode

  • How they defined roles based on personality strengths
  • The structures they put in place to handle conflict without letting it derail the business or the marriage
  • The hardest operational decision they've made so far and what it cost them
  • How they built a certification program that scales without sacrificing quality
  • What it means when the answer to "If we died tomorrow … " starts to drift back toward no
  • How energy compounds just like money does — and how prioritizing the things that give you life can change everything

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrants its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.

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