62. How to build resilient PR strategies for crisis situations

With Lauren Parker

The time to prepare for a crisis is before it strikes.

Having a plan to protect both your reputation and your business is important. So why is it that a shocking number of small business owners don’t have a crisis communications plan in their public relations contingencies?

Meet our guest


In this episode, we're speaking with Lauren Parker, co-owner and CEO of Slide Nine Agency, to explore effective crisis communications for small businesses.

With more than 15 years of experience in strategic communications and crisis management, Lauren has invaluable insights on how small businesses can prepare for and navigate unexpected reputational challenges.


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In this episode

  • Common misconceptions about public relations for small businesses
  • Why small business owners should prioritize crisis preparedness
  • Key elements to a successful PR strategy
  • What small business owners should do about fake or malicious reviews online
  • The role social media plays in navigating a reputational crisis 

All opinions expressed by the Provide employee participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The Provide employee participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates, nor Fifth Third Bank warrants its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide, its affiliates, or Fifth Third Bank. Please consult with appropriate professionals related to your individual circumstances.

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