62. How to build resilient PR strategies for crisis situations

With Lauren Parker

The time to prepare for a crisis is before it strikes.

Having a plan to protect both your reputation and your business is important. So why is it that a shocking number of small business owners don’t have a crisis communications plan in their public relations contingencies?

Meet our guest

In this episode, we're speaking with Lauren Parker, co-owner and CEO of Slide Nine Agency, to explore effective crisis communications for small businesses.

With more than 15 years of experience in strategic communications and crisis management, Lauren has invaluable insights on how small businesses can prepare for and navigate unexpected reputational challenges.

In this episode

Common misconceptions about public relations for small businesses
Why small business owners should prioritize crisis preparedness
Key elements to a successful PR strategy
What small business owners should do about fake or malicious reviews online
The role social media plays in navigating a reputational crisis

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