37. Harnessing the power of data to take your practice to new heights

With Shayne Harris and Nate Woudstra

Marketing is one of those things that's easy to take for granted; that is, until you experience great marketing, and then it's hard to live without it.

But, in 2024, marketing is more than just mailers, social media, or ad buys. It can be all those things and more or — none of them.

Most importantly, though, savvy marketing is about gleaning pivotal insights from real-time data about your customers and using those insights to drive your marketing strategy.

Meet our guest

Meet our guests

In this episode, we're talking with Shayne Harris and Nate Woudstra from EOS Healthcare Marketing, a premier nationally-renowned healthcare marketing agency.

Shayne is the founder and CEO and opened the full-service marketing firm in 2001. Nate joined the team in 2016.

In this episode

What sort of data healthcare providers need to consider when they're thinking about launching, acquiring, or expanding a practice
Why census data isn't detailed enough to provide critical insights
How leveraging data can impact a practice's life cycle
How to use real-time data to drive a practice marketing strategy
What some of the must-haves are for marketing a practice on a smaller budget

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